Our Story

Lady Line was created with a simple belief: the abaya deserves to be as expressive, elegant, and meticulously crafted as any piece in global fashion. Founded in the heart of the Kingdom of Saudi Arabia, our journey began with a vision to elevate the traditional abaya into a modern symbol of style—while honouring its cultural roots. What started in KSA has grown into a movement. As our designs gained recognition, our vision expanded: to take the modern abaya to the world. Today, Lady Line stands as a brand that represents quality, innovation, and cultural beauty—crafted for women who appreciate sophistication, detail, and originality. This is our story. This is Lady Line. From KSA, to the world.